The 3-time champion and NBA Superstar Steph Curry has partnered with Under Armour to create the Curry Brand, which will launch in Dec and feature footwear, apparel, and accessories.
The Curry Brand will feature an array of sports-centric apparel, including workout clothing, golf attire, and basketball gear.
Instead of the classic UA logo, all Curry Brand products will feature a new emblem connected to the two-time Most Valuable Player.
Since 2013, Curry has been involved with Under Armour. Now, the 32-year-old will lead a stand-alone company similar to Michael Jordan’s “Jordan Brand” with Nike.
Curry’s first set of signature basketball shoes under the Curry umbrella are set to release on Dec. 11. The six-time All-Star will be able to debut his new kicks for Golden State’s first preseason game on Dec. 12 against the Denver Nuggets at San Francisco’s Chase Center.
Additional Report: Tommy Call
Image Source: UA, Steph Curry