SAP SE (NYSE: SAP) has announced that Darussalam Assets (DA), a company that owns and manages several of Brunei’s government-linked companies, has become one of the first customers in Asia Pacific & Japan (APJ) to leverage SAP Business AI in an existing SAP solution.
SAP Business AI is built into the SAP applications that power critical business processes. It comprises a range of AI innovations that have been developed using extensive industry-specific data and deep process knowledge, all created using responsible AI practices.
On 1st January 2024, DA turned to SAP’s latest AI innovations to enhance its SAP SuccessFactors set-up, first deployed in 2019. DA uses SAP SuccessFactors to manage its extensive workforce of over 9,000 employees spread across the DA Group of Companies. Its portfolio currently boasts 30 subsidiaries and 14 sectors — including telecommunications, agribusiness, healthcare, education, and power utilities. Since adopting SAP SuccessFactors, DA has integrated and streamlined its talent management operations, including recruitment, learning and development, and performance management, leading to increased productivity and business efficiency.
With the inclusion of SAP Business AI, DA has further improved its recruitment processes with SAP SuccessFactors. By automating processes such as generating job descriptions, parsing resumes, and providing quality feedback on the spot, the company reduced its hiring process to just three to four weeks, down from its previous timeline of between three to four months.
DA’s Business AI journey is just beginning. The company is already exploring deeper integration and use cases in its workflow, including: AI and employee management: Using AI to help manage differences within teams and tailor management and performance strategies to individual needs and personalities without a one-size-fits-all approach and AI for decision support: Using AI to aid in decision-making by providing data-driven insights that may not be immediately apparent. This can enable HR to make more informed decisions about personnel management and development, including succession planning.
Verena Siow, President and Managing Director, SAP Southeast Asia, said, “Darussalam Assets were pioneers in adopting SAP S/4HANA shortly after its global release in 2016, and they’re once again showing foresight in continuing their SAP journey with our latest AI innovations.
As a global leader in enterprise applications and business AI, SAP (NYSE:SAP) stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit www.sap.com.
