Manila, Philippines – The Bank of the Philippine Islands (BPI) was recently awarded three golds and one silver in the 2022 Marketing Excellence Awards by Marketing-Interactive, which recognizes the best marketing campaigns across Southeast Asia.
BPI won gold for Excellence in Personalization Marketing, Excellence in Data-Driven Marketing & Consumer Insights, and Excellence in Viral Marketing. The bank also won silver for Excellence in Content Marketing.
These awards are a testament to BPI’s commitment to innovation and excellence in marketing. The bank has been at the forefront of using data and technology to create personalized and engaging experiences for its customers.
For example, BPI’s award-winning personalization marketing campaign used data to identify and target customers with the most relevant financial products and services. The campaign resulted in a significant increase in customer engagement and sales.
BPI’s data-driven marketing campaign used artificial intelligence to analyze customer data and predict their needs. This allowed the bank to deliver more targeted and relevant marketing messages to its customers.
BPI’s viral marketing campaign used humor and creativity to generate buzz and excitement around its new mobile app. The campaign was a huge success, resulting in over a million downloads of the app in just a few months.
BPI’s content marketing campaign used high-quality and informative content to educate and engage its customers about financial topics. The campaign resulted in a significant increase in traffic to BPI’s website and social media channels.
With a long history of partnering with celebrities, the Bank of the Philippine Islands (BPI) endorse its products and services. This year, the bank has a roster of endorsers that represents a diverse range of industries and interests.
Bea Alonzo is the latest addition to the BPI family. She is the celebrity endorser for the bank’s #BPISustainableWithYou campaign, which aims to shape consumers’ opinions about sustainability and encourage them to create lasting, positive impact for the people and planet.
Francine Diaz is another popular actress who is endorsing BPI products. She is the face of the bank’s new BPI App, which is a mobile banking app that allows users to manage their finances on the go.
Seth Fedelin is Francine Diaz’s on-screen partner and real-life boyfriend. He is also endorsing BPI products, including the BPI Credit Card and the BPI Express Saver account.
Kim Chiu is a veteran actress and BPI endorser. She is known for her down-to-earth personality and her commitment to her fans. Kim is endorsing a variety of BPI products, including the BPI Express Saver account, the BPI Credit Card, and the BPI Debit Card.
Luis Manzano is a versatile actor and TV host. He is known for his wit and his ability to connect with people from all walks of life. Luis is endorsing a variety of BPI products, including the BPI Express Saver account, the BPI Credit Card, and the BPI Debit Card.
These BPI endorsers are all role models for many Filipinos. They are successful in their careers and they are known for their positive values. BPI is proud to be associated with them.
In addition to its celebrity endorsers, BPI also partners with other organizations, such as the Philippine Olympic Committee and the Philippine Paralympic Committee. BPI supports Filipino athletes in their pursuit of excellence.
Recognized for its marketing excellence once again, the Bank of the Philippine Islands (BPI) won multiple awards at the recent 2022 Marketing-Interactive Marketing Excellence Awards. This is a testament to the bank’s commitment to innovation and its focus on customer-centricity.
BPI’s award-winning campaigns were all designed to engage with customers in a meaningful way and to build trust. The bank’s #BPISustainableWithYou campaign, for example, aims to raise awareness about sustainability and encourage customers to make more sustainable choices. The campaign was praised for its creativity and its ability to connect with customers on an emotional level.
BPI’s other award-winning campaigns include the BPI App launch campaign and the BPI Credit Card campaign. These campaigns were both successful in driving engagement and increasing brand awareness.
BPI’s success in the Marketing Excellence Awards is a reflection of the bank’s commitment to its customers and its commitment to innovation. BPI is always looking for new ways to connect with its customers and to provide them with the best possible banking experience.
Looking ahead to 2023, BPI is committed to continuing to innovate and to creating marketing campaigns that are both engaging and effective. The bank is also committed to its focus on customer-centricity. BPI wants to be the bank that Filipinos trust and rely on.
