San Miguel Oktoberfest runs it back, bigger and better. As San Miguel Beer celebrates its 135th year of serving great beers around the world, the most-anticipated alcoholic beer beverage event in the calendar is again set to kick off the season anew at Okada Manila.
San Miguel Oktoberfest is ready to make another run as it marks its 43rd year this 2026. Tracing its roots back to a humble radio station-led street party in 1982, the event has since grown into a spectacle that is celebrated nationwide with brews that have placed the country on the world map.
Serving up a full day of Beer, Bites, and Beats, San Miguel Oktoberfest opens the season at Okada Manila’s Crystal Pavilion on September 26, 2026. Guests can look forward to enjoying specially-crafted brews, catching the SMB draft beer truck, and tasting concoctions, including a half and half beer cocktail of San Miguel Cerveza Negra and San Miguel Cerveza Blanca, best paired with a variety of gourmet bar bites.
San Miguel Oktoberfest never fails to bring the beats to match featuring live performances from top local bands Progeny, The Dawn, Freestyle, Lola Amour, and December Avenue. SML DJ Spin-off Champion DJ Chelsea will also take the stage to drop beats that will keep the dance floor moving all night long.
Revelers can also take home a piece of the San Miguel Oktoberfest celebration at the on-site SMB merch store. Get limited-edition caps, hats, shirts, and jackets and plenty of other SMB merchandise.
Grab your tickets now at Ticket Melon. At Php1,500, each ticket comes with two (2) free San Miguel Beers of choice and a free tasting of SMB’s specially-crafted brews.
San Miguel Oktoberfest remains the largest and most anticipated fiesta in the country, celebrating the Filipino culture of beer, food, and music. After the kick-off at Okada Manila, the celebration continues nationwide with San Miguel Oktoberfest runs in Batangas (October 3), Tuguegarao (October 10), Pampanga (October 17), Manila (October 24), Iloilo (October 24), and Agusan del Sur (October 24).
For the complete schedule of events, latest promos, and updates, like and follow San Miguel Oktoberfest on Facebook (www.facebook.com/SanMiguelOktoberfest).
For 18 years old and above only. Drink Responsibly.
