Vogue is already in the Philippines, with a maiden issue highlighting the three island groups in the country: Luzon, Visayas, and Mindanao.
The Vogue Philippines´s first ever cover star is Chloe Magno, a Filipino-American model from the United States, with British Filipino-Egyptian photographer Sharif Hamza documenting the journey.
Vogue Philippines invited Magno and Hamza to “to leave the skyscraper forests of New York and enter a world quite different from what they may know of the homeland of their mothers” for its global launching.
Magno and Hamza has formerly worked together for Vogue UK on a beauty feature, spotlighting the importance of Asian representation, which they have found to be especially significant and sincere to represent Philippines´s version of Vogue.
The cover story wants to emphasize both the beautiful landscape of the islands and the warmth Filipinos are known for, in welcoming Vogue readers to “the wonders of Las Islas Filipinas.”
“It might be a cliche to be touting the hospitality that Filipinos are renowned for, but it’s no myth,” Vogue Philippines´ Audrey Carpio wrote. “The people they encountered at each stop made every foreigner feel at home and every Filipino proud of this pile of rocks we call the Philippines,” she added.
“The trip was all about joy,” Magno stated. “To be Filipino is joy.”
Vogue Philippines is the 29th edition of the established fashion magazine in the world, it is a collaboration between Conde Nast Traveler and Mega Global Licensing Inc. The latter one is known to be the sister company of One Mega Group, publishing titles like Mega Magazine and Lifestyle Asia.
Bea Valdez is the editor-in-chief of Vogue Philippines´, and its digital editor is Trina Epilepsia Boutain.