Robinsons Hotels and Resorts (RHR), the hospitality arm of Robinsons Land Corporation, has reached a significant milestone in workplace excellence by earning its third consecutive Great Place To Work® Certification. This latest achievement is underscored by a remarkable 97% employee trust rating, a testament to the company’s “Hospitality by Heart” ethos and its unwavering commitment to fostering a culture of empowerment, inclusivity, and genuine care.
The certification is based on a rigorous Trust Index© survey, which captures confidential employee feedback regarding leadership, credibility, and overall workplace satisfaction. Achieving a 97% rating—well above the global benchmark—reflects a high level of synergy between RHR’s management and its workforce. This success is deeply rooted in the company’s philosophy of treating employees as co-partners, ensuring that every team member, from entry-level staff to senior leadership, feels valued and inspired to deliver world-class service.
A key driver behind this record-high trust rating is RHR’s focus on internal talent development and mentorship. The organization has established a clear pipeline for career growth, frequently promoting leaders from within its homegrown brands, which include NUSTAR, Fili, Grand Summit, Summit, and Go Hotels. Beyond professional advancement, RHR encourages its employees to engage in meaningful social impact through specialized training modules and CSR initiatives that strengthen their sense of purpose and pride in their Filipino identity.
This third consecutive win solidifies RHR’s position as a gold standard for the hospitality industry in the Philippines and across Southeast Asia. By prioritizing employee well-being and psychological safety, the group continues to demonstrate that a happy, engaged workforce is the foundation of heartfelt service. As RHR undergoes further strategic expansion, this certification serves as a powerful reminder that its people remain its most valuable asset and the primary reason for its sustained leadership in the luxury, upscale, and essential value travel segments.
With additional report: www.mindanaotimes.com.ph
