Korea’s number one food company recently launched RICHMADE as the new brand to carry its feed portfolio. The introduction of RICHMADE in the Philippines will be the first, leading other Asian countries where it has businesses and plants, aside from Korea.
RICHMADE is under Korean Feed and Livestock company CJ Cheil Jedang, known globally as a food brand with the world’s number one amino acid portfolio.
CJ Feed&Care has been leading the development of Korea’s livestock industry with its advanced products and differentiated consulting services. After launching its first feed product in Busan in 1973, CJ Feed&Care made entry into the global market in 1996.
Now it operates 29 plants in seven countries including the Philippines. CJ Feed&Care contributes to the future of the livestock industry and serves customer needs through research of antibiotics substitutes, development of high-efficiency feed, and eco-friendly.
CJ Feed&Care are progressing as a global feed and livestock company by expanding their networks. CJ Feed&Care established a large-scale, livestock business model in Indonesia and Vietnam, operated tech-based business in China, evolved into a top 500 local companies in the Philippines, and entered the markets of Cambodia and Myanmar as well as many other countries.
Starting with the company’s entry into the Indonesian market in 1996, CJ Feed&Care constructed Indonesian Semarang and Kalimantan plants in 2016, completed the Philippines Bukidnon plant in 2017, and constructed our Myanmar Yangon plant and Vietnam Bin Dinh plant in 2018. The company’s R&D teams are spread throughout diverse Asian regions, so that their localized core R&D technologies can directly correspond to the needs of local consumers.
Here in the Philippines, RICHMADE is committed to help the government and the agriculture industry to improve production and introduce the company’s latest technology for the betterment of the sector.
RICHMADE aims to deliver more services and contribution to the Philippine animal industry and to the Philippine animal nutrition business segments.
