Procter & Gamble (P&G) Philippines, renowned for its health and hygiene brands such as Safeguard, Head and Shoulders, Vicks, and Pampers, was honored with the CSR Company of the Year Circle of Excellence Award at the prestigious 2023 Asia CEO Awards. This recognition underscores P&G’s outstanding commitment to corporate social responsibility (CSR) and its impactful contributions to environmental protection, livelihood programs, and youth development projects in the Philippines.
The Asia CEO Awards, an annual event held since 2010, stands as the foremost business awards ceremony in the Philippines. Now in its 14th year, the awards highlight the efforts of business leaders and organizations that play a pivotal role in driving the Philippine economy forward, especially in the post-pandemic landscape. P&G Philippines was recognized for its exceptional CSR efforts that have positively impacted Filipino society.
P&G Philippines has consistently invested significantly in CSR initiatives, especially during and after the challenges posed by the COVID-19 pandemic. The company has been a “Force for Growth” and a “Force for Good,” extending support to employees, consumers, and communities. Over the past three years, P&G has allocated more than PHP 300 million to COVID-19 response and disaster relief efforts.
- Face Mask Production: P&G repurposed its manufacturing plant in Cabuyao, Laguna, producing and donating over 3 million medical-grade face masks to the Department of Health (DOH) and frontline workers. The company also donated PPE protective suits to government COVID hospitals.
- Education Campaign: P&G contributed its expertise and investments in marketing, advertising production, and media platforms to create the “BIDA Solusyon sa Covid-19” campaign—a nationwide educational initiative empowering Filipinos to be responsible citizens in the fight against COVID-19.
- Product Donations: P&G donated health and hygiene products consistently from 2021-2022 to frontliners, hospitals, government agencies, and students.
- #SafeWASH Program: The company launched the #SafeWASH program, constructing 285 handwashing facilities in DepEd schools in NCR, benefiting over 770,000 students and teachers.
- Disaster Relief: P&G supported disaster relief operations in Mindoro by donating over PHP 6 million worth of products to aid over 70,000 affected families in recovering their livelihood materials after the recent oil spill.
King Martin Agoncillo, P&G Philippines’ Corporate Communications Manager, expressed gratitude for the recognition, stating that it reflects P&G’s commitment to being a consistent partner in nation-building, especially during times of crisis and calamity. The award reinforces P&G’s dedication to making a positive impact on the government, citizens, and communities.**
