A week before its customary autumn event, Apple Inc. on Wednesday, August 24, sent media invitations to a September 7 event where experts anticipate the company would introduce new iPhones.
Apple might add two additional weeks of iPhone sales to the company’s fiscal fourth quarter if it continues to supply smartphones approximately a week and a half after they are unveiled.
Analysts anticipate Apple to release an updated iPhone 14 model.
According to prior reports from Reuters, Apple informed suppliers that it anticipated greater sales for the current generation of smartphones than for their predecessors.
New versions of the iPad, Apple Watch, and Mac computers are also anticipated from Apple soon; some may even be unveiled at the September event.
While the company has mostly protected the iPhone from supply chain turmoil, it cautioned last month in an earnings call that parts shortages could hurt sales of some of those other devices.
The Steve Jobs Theater in Apple’s corporate headquarters in Cupertino, California, will serve as the venue for the event.
The Apple logo is framed by a silhouette of stars in the night sky, along with the words “far out,” in the artwork for the invitation.