FOTON Philippines distributor and manufacturer United Asia Auto Group Inc. (UAAGI) unveils today its second Chinese automotive brand — Chery Auto.
After taking the FOTON brand, which focuses more on commercial vehicles, to the No. 9 position in Philippine sales — and beating more established brands in the process — ISO-certified UAAGI is ideally positioned to repeat the achievement for a brand that offers more mainstream models. Chery Auto makes passenger cars, crossovers and SUVs, which are the fastest growing segments in the Philippines today.
This will not be the first time the Chery brand will be brought to the Philippines. The initial attempt in 2007 marked the first time for a Chinese automaker to enter the local market, which as sales figures go, was not prepared for a China-based brand at the time.
The lineup of Chery models that will mark the initial reentry to the Philippine market will be composed of an all-crossover range. These are the Tiggo 2, Tiggo 5X, Tiggo 7, and the 7-seater Tiggo 8. All models are powered by modern 1.5-liter inline-4 fuel-injected DOHC 16-valve Euro 5-compliant petrol engines (turbocharged for the Tiggo 7 and Tiggo 8) and mated to 5-speed manual transmissions or 6-speed automatics.
All models are made in Chery’s world-class state-of-the-art fully robotized plants in Wuhu, China. All Chery models have contemporary styling and modern comfort, convenience and safety features, while the higher end models boast luxury car features like 10″ UHD touchscreen displays, foot-sensing automatic power tailgates, automatic LED headlamps, LED taillamps, cruise control, Smart Key Entry System, 6-way power-adjustable seats, LCD instrument panel, panoramic sunroof, leather seats, 18” alloy wheels, and much more. For safety, Chery automobiles feature six airbags, front and rear radar-based driving aids, and a full suite of electronic driver-assist systems.
The Chery brand sold over 750,000 units last year, a growth of 11 percent compared to the previous year. Chery has been China’s biggest exporter of passenger cars in the last 16 years. Chery has sold over 7.2 million vehicles in over 80 countries. It is also a leading manufacturer of hybrid and full electric vehicles, not just in China, but in the world.
For more info, visit Chery Auto Philippines website.
Image Sources: cheryauto.ph, philkotse.com, carguide.ph