The Public Relations Society of the Philippines (PRSP) has set the approach for PR measurement after the Public Relations (PR) paradigm from Europe and US manage to shift the minds…
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26th PR Congress – How Crisis Communication is a Social Responsibility
by Air UrquiolaDuring the 26th PR Congress held at the SMX Convention Center, the importance of crisis communication has been given new and different limelight when it comes to its presence in every…