In a swift display of corporate solidarity and relief efforts, the Aboitiz Group has committed a substantial aid package totaling P2.5 million to assist families and communities devastated by the recent powerful earthquake that struck Cebu. The conglomerate, which has deep roots and significant operations in the province, emphasized the critical need for immediate response to address the humanitarian crisis facing thousands of residents whose lives and homes were severely impacted by the seismic event.
The relief initiative is being spearheaded by the Aboitiz Foundation, the corporate social responsibility arm of the group, and involves a coordinated effort across various business units. The P2.5 million donation is earmarked for a combination of vital resources, including the procurement and distribution of essential relief goods, such as food packs, clean water, blankets, and hygiene kits. These items are being channeled directly to the most affected areas where families have been displaced and are currently sheltered in temporary evacuation centers.
Beyond the immediate material aid, the Aboitiz Group’s commitment extends to longer-term recovery support. The funds are also designated to help communities address pressing needs related to sanitation and infrastructure stabilization following the initial shock. This integrated approach ensures that the aid not only addresses the immediate hunger and shelter requirements but also contributes to the groundwork necessary for the affected areas to begin the path toward rehabilitation.
The company’s leadership released a statement expressing profound sympathy for the victims, underscoring the organization’s dedication to supporting its home province during this difficult period. This swift mobilization of resources highlights the role of large local enterprises in disaster response, providing a crucial supplement to government-led efforts. The Aboitiz Group is continuing to coordinate with local government units and non-government organizations on the ground to assess evolving needs and ensure the efficient and equitable distribution of the pledged assistance.
This substantial financial contribution underscores the private sector’s role in promoting resilience and recovery in the face of natural calamities. As Cebu continues its recovery journey, the P2.5 million aid package from the Aboitiz Group stands as a significant boost, providing tangible support and hope to the many families struggling to rebuild their lives in the aftermath of the devastating quake.
With additional report: tribune.net.ph
