The global lifestyle and performance brand known for its trending styles and coveted innovations has announced last year that Wurtzbach has joined The Comfort Technology Company® as the newest ambassador for the Philippines. The beauty queen, model, actress and fitness enthusiast will promote Skechers’ diverse range of footwear, including styles featuring its popular Skechers Hands Free Slip-ins® technology.

“Skechers is the brand I’m sure of when it comes to commitment to comfort without compromising style. With the profession I’m in, it’s important for me to have footwear I can rely on, and a brand that has everything I need for the types of activities that I do. Whether it’s a busy day at Fashion Week or a morning on my quiet days running at the park, I always find myself reaching for the right Skechers pair. I’m deeply honored and thrilled to join the Skechers team, and I can’t wait to share my journey with them.” ended Wurtzbach.
Skechers has placed particular importance and investment in the Philippines, and as we continue to build our business in the market, we felt the time was right to have a Filipino that embodies both the country and the brand’s culture. We found just that with Pia Wurtzbach,” said Suzette Pasustento, country manager of Skechers Philippines. “Pia’s influence across many areas along with her dedication to an active lifestyle aligns with our brand’s diverse ethos. We look forward to working with Pia to inspire others to take that first step with Skechers and realize their full potential.”

An elegant modern-day fashion icon, Wurtzbach has amassed a strong fan base locally and internationally and shines through with her impressive accomplishments. A finisher of the 2022 New York City Marathon and a regular at global fashion weeks, she embodies the perfect blend of style and fitness. The ambassadorship is an ideal match, with Wurtzbach’s effortlessly chic personality paired with Skechers’ popular designs that cater to both trend-savvy individuals and active enthusiasts alike.
Skechers offers its complete range of footwear at Skechers retail stores, as well as at department stores and footwear retailers around the globe.