Nissan officially introduced Juan Manuel Hoyos as the new President for Nissan Philippines, Inc. (NPI) held on May 11, 2022, at Okada Manila, Pasay City. Different partners, stakeholders, and members of the media witnessed the handover ceremony.
Previous achievements of the outgoing President Atsushi Najima, was also celebrated in the said event as he initiates his new role at Nissan India as the Chief Financial Officer. NPI partners, employees, and the media shared their well wishes to both Najima ang Hoyos during the ceremony, as they conquer new chapters of their careers with Nissan.
Hoyos became part of Nissan in 2017 as the Marketing Director for the Latin America region, where he worked his career and became the General Manager for Global Engagement Brand later, where he was based in global headquarters of Nissan in Yokohama. He also became in-charge of various management positions in Renault and General Motors, was officially named as NPI President in April 2022.
As the new President, Hoyos will oversee and guide the company’s drive to product innovation and business developments. He plans to “strengthen the Nissan brand in the country to improve its competitiveness” and “continue to provide excellent aftersales service to its customers,” he stated on his message during the ceremony.
Najima expertly sailed challenging years caused by the COVID-19 pandemic, which will be handled now by Hoyos.
“I am excited for Nissan in the Philippines as it charts a new chapter with Hoyos at the helm. His vast experience in the automotive industry will help him sustain the growth that we have established in the last three years, as the country steadily recovers from the COVID-19 pandemic,” said Najima, recalling on his gains and challenges throughout his leadership.
Nissan maintained its solid position in the Philippine car market despite the pandemic’s exceptional hurdles. Nissan maintained its third-place position in the local automotive market under Najima’s capable direction, opening four new dealerships and introducing five new models, including the LEAF, the nation’s first fully electric car. With a model revision last year, the Navara kept up its solid pace as the brand’s best-selling model.
“It is a bittersweet moment for me as I move to my new assignment. My family and I will definitely miss the warmth and hospitality of our colleagues and partners. At the same time, I am proud of the company Nissan Philippines has become through the hard work, passion, and perseverance of its people,” Najima added.