Jr. NBA Philippines have renewed their partnership with Alaska Milk Corp. in their continuing effort to sustain a program that serves as a training platform and breeding ground for future Filipino basketball stars.
Last week, the NBA’s global youth basketball program began with coaches seminar and official tip-off ceremony, attended by representatives from Alaska Milk Corp., NBA Philippines, NBA Asia and other partners at the Don Bosco Technical Institute grounds in Makati.
The program is not only focused on basketball as a sport per se. Alaska’s newly appointed managing director, Marco Bertacca mentioned that one of the goals of this partnership is to address the country’s malnutrition problem.
“SOME OF THE HEALTH PROBLEMS OF CHILDREDN HERE ARE MALNUTRITION AND OBESITY. WE WILL CONTINUE TO DO PROJECTS THAT PROMOTE ACTIVE AND HEALTHY LIFESTYLE”
Alaska Milk Corporation and Jr. NBA/WNBA have laid down the children’s pathway to success via their STAR values: Sportsmanship, Teamwork, a positive Attitude, and Respect. “As part of our long-standing partnership with the NBA, Alaska Milk Corp is proud to play an active role in shaping the basketball players of tomorrow through good nutrition and proper life values,” said Alaska Milk Corp. Marketing Director, Blen Ferndo.
The camp which will run until May 2018 will also hold regional selection camps in Bacolod (Feb 10-11), Butuan (Feb 24-25), Baguio(March 17-18), and in Manila (April 7-8), with the top 37 boys and girls to be invited in the National Training Camp which is tentatively scheduled either last week of April or early May.
Additional report from The Philippine Star
Photos from JR NBA Asia FB Page.