Ayala Malls is redefining lifestyle by introducing Picklemall, an initiative that integrates the fast-growing sport of Pickleball into its chain of centers. This move reflects Ayala Malls’ commitment to promoting health and wellness while creating a vibrant community around the sport.
To kick off the Picklemall campaign, Ayala Malls is hosting a Pickleball match between chairman Jaime Zobel De Ayala and Lizzie Zobel De Ayala. The event, taking place at Greenbelt Fashion Walk, marks the beginning of Ayala Malls’ journey to become not only a shopping destination but also a hub for the Picklemall community.
The Philippine Pickleball Federation, the country’s governing body for the sport, is a full member of the International Federation of Pickleball, emphasizing the global significance and recognition of Pickleball.
Ayala Malls aims to position itself not just as a shopping destination but also as a wellness hub, inviting individuals of all ages to elevate their fitness game and embrace a healthier lifestyle through Pickleball. The initiative aligns with Ayala Malls’ dedication to providing accessible venues that support the aspirations of mall-goers for a better, healthier life.
More than just a sport, Picklemall encompasses style and a passion for health and wellness. It represents a lifestyle that empowers individuals to make positive choices. Ayala Malls encourages mall-goers to live, play, and connect, fostering an environment that aligns with their aspirations for a better, healthier life.
