DAVAO CITY, PHILIPPINES — Universal Robina Corporation (URC) Flour and the Local Government Unit (LGU) of Davao City have officially formalized a strategic partnership for the upcoming Kadayawan Festival.
This collaboration officially integrates URC Flour’s flagship SUGOD BAKERY campaign into the grand celebration, highlighted by the high-energy arrival of the SUGOD BAKERY VAN CARAVAN. The initiative aims to empower local micro-entrepreneurs, support neighborhood bakeries, and celebrate Davao’s rich culinary traditions during one of the country’s most celebrated harvest festivals.
The partnership reflects a shared commitment to boosting local livelihoods while honoring Davao’s vibrant cultural heritage. Serving as a mobile hub of innovation and community engagement on the festival grounds, the Sugod Bakery Van Caravan will feature live baking demonstrations, business mentorship, and interactive activities for local artisans, bakeshop owners, and festival-goers.
Empowering Local Micro-Bakers
URC Flour expressed deep appreciation for the partnership with Davao City, emphasizing that its mission extends beyond product supply to supporting long-term, sustainable business growth for local bakeshops.
2nd row L-R: Charlotte B. Parba, Davao City Tourism Operations Officer; Chinkee Andres, URC Flour Marketing Manager
“We are deeply honored to partner with the City Government of Davao as we join hands in celebrating the grand Kadayawan Festival. Our commitment goes well beyond providing high-quality flour—we are dedicated to equipping Mindanao’s bakers with the right tools, knowledge, and technical guidance they need to elevate their craft and succeed. Through the Sugod Bakery Van Caravan, we are bringing practical business insights directly to community bakers to help them improve efficiency, increase profitability, and stay competitive,” said Naida Dalisay-Ebora, Commercial Director, URC Flour.
Enriching the Kadayawan Experience
Representatives from the Davao LGU welcomed the collaboration, recognizing the value of combining cultural celebration with economic opportunities for Davao’s micro, small, and medium enterprises (MSMEs).
“Kadayawan is a celebration of life, thanksgiving, and the bountiful harvests of Davao. We extend our heartfelt gratitude to URC Flour for partnering with the
City Government to bring added vitality to this year’s festivities. Having the Sugod Bakery Van Caravan as part of our official activities ensures that our local micro-entrepreneurs and bakers gain practical skills and business support. This partnership beautifully blends our rich cultural traditions with real opportunities for community growth”, Ms. Charlotte B. Parba from Davao City Tourism Operations Office
Lasting Value for the Baking Community
Beyond the festive excitement, the Sugod Bakery Van Caravan offers lasting value through professional upskilling. Participating local bakers will benefit from technical workshops covering updated baking techniques and operational efficiency, alongside practical marketing tips designed for community-based bakeries.
By merging the festive spirit of Kadayawan with hands-on technical and business expertise, URC Flour and the Davao Local Government Unit are ensuring that Davao’s local baking industry continues to grow, thrive, and achieve sustainable success.
