Having 7 Billboards in EDSA Guadalupe is a big achievement for a celebrity endorser as it only means, they’re the most in-demand now. Companies are willing to pay millions just to promote their products, and having the most in-demand endorser is a triple threat to their competitors.
The newly single actress, Kathryn Bernardo was the talked of the town a few weeks ago as BENCH revealed her as the face of their 5 large billboards in EDSA Guadalupe.
It’s a rare achievements, as only few actor/actress has graced all the 5 billboards at the same time. Kathryn, 28 years old has been the favorite of advertising company nowadays. Besides, BENCH. She also has a billboard for TNT (Talk ‘N Text) and IVI Collagen near the Guadalupe spot.
EDSA Guadalupe suddenly became a tourist spot for fans who take pictures of Kathryn and captioned it as “Photo Album ni Kathryn Bernardo sa EDSA” who garnered a lot of attentions in different social media. Even other brands are reacting to it by saying that they should also ask Kathryn to be their endorsers as they are the only brand on the pictures posted by fans who are not endorsed by Bernardo. One of them is Katinko, replying to one of the Tiktok comments, “Alam mo na gagawin mo, Katinko” and them saying, “Itatry namin” making everyone laughs.
Currently, Kathryn has a total of 28 active endorsement including KFC, Shawarma Shack, Sunsilk, Ponds, Gatorade, Aivee Clinic, Uratex, Lays, Pepsi, TCL, AIA Philippines,Lazada, Biogesic, Fresh Philippines, Great Taste White, Real Me and too many other brands to mention.
Indeed, she’s really the current Queen of Endorsements. Way to go, Kathryn!
