Puregold was recently awarded as the country’s Most Chosen Retailer for 2022 based on CRP (consumer reach points) method, which accounts for the number of occasions Filipinos shop for fast-moving consumer goods (FMCG) in-home direct to consumer purchases.
The award was presented by Kantar – one of the world’s biggest data analytics companies – that provides analysis and insight into all the relevant trends of Filipino consumers.
MOST CHOSEN RETAILER IN 2022 (L-R) Nick Ross-Gower, CCO of Kantar Worldpanel; Laurica Obana, Shopper Insights Director of the Philippines; Guillaume Bacuvier, CEO of Kantar Worldpanel; Vincent Co, president of Puregold Price Club Inc.; and Mieke Bartholomeus, Strategic Insights Director of the Philippines.
In a shopper study, Kantar noted that Puregold was able to deliver on what shoppers want most from retailers – value. Value is reflected on prices of goods and promotions that offer value for money. Puregold consistently offers the best prices for grocery goods as it cements itself as a trustworthy supplier for Filipinos.
In addition, Puregold’s impact to consumers was also driven upward by its accessibility. With over 440 stores nationwide and increasing footprint in the provinces, Puregold squarely fits the trends noticed by Kantar in that Filipinos not only consider goods prices in their retailers, but also their proximity and accessibility.
The Kantar report also indicated that outside of Puregold, the leading channel source for FMCG still remains to be the local sari-sari stores, with 41 percent of Filipinos going to their pop-up stalls. And Puregold believes that the success of sari-sari stores is the success of Puregold as well.
