Enterprise software leader SAP Asia Pacific (APAC) has officially named Verena Siow as President for the APAC region, effective immediately. Operating out of Singapore, Siow will steer regional growth, drive customer success, and accelerate digital business transformations as organizations across Asia Pacific scale their SAP integrations for the AI era.
Bringing nearly three decades of tech sector leadership—including a 15-year career within SAP—Siow most recently served as Business Suite Leader APAC, where she spearheaded cloud growth strategies and customer value initiatives across the region. Her previous leadership track record includes serving as SAP’s President and Managing Director for Southeast Asia.
“Our business is fuelled by accelerated AI innovation, underpinned by our purpose, our people, and our partnerships,” said Manos Raptopoulos, Chief Revenue Officer for APAC, EMEA, and MEE. “Verena brings deep regional expertise, focus on customer success, and exceptional leadership to this important growth market.”
In her new leadership role, Siow will focus on helping enterprises across the Asia Pacific landscape leverage AI-driven cloud ecosystems to build resilient operational frameworks.
“It’s a pivotal time to take the reins at SAP Asia Pacific,” Siow said. “Our vision for the Autonomous Enterprise, connecting data, processes, and people seamlessly, is delivering real outcomes for customers as they reinvent their businesses for the AI era.”
SAP’s footprint in Asia Pacific spans market units across Australia and New Zealand, Greater China, India, Japan, Korea, and Southeast Asia. The company employs more than 50,000 professionals across 46 offices and SAP Labs locations, serving major regional enterprise clients including NEC Corporation, Coles Group, Wipro, Alibaba Group, Fujitsu Limited, Hyundai Motor Corporation, Fonterra, Queensland Department of Transport and Main Roads, and Asian Paints.
