KAIA, a talented and popular girl group from the Philippines, has made waves with their recent release “Turn Up,” a dynamic and catchy dance-pop track. The song, which unabashedly displays the group’s signature brand of sass, is a creative triumph for P-Pop and marks another success for KAIA under Sony Music Entertainment.
“Turn Up” is an upbeat and danceable track that encourages listeners to let loose and have fun. According to the group, they wanted to create a party atmosphere with the music and visuals so that people could feel good and vibe with the song. As a result, the accompanying music video (performance version) features KAIA performing with a synchronized choreography, directed by Denny Lee and Jake Jung.
The songwriting for “Turn Up” was a collaborative effort between the members of KAIA, who also worked with acclaimed K-Pop producer Lee Oh Won. Lee has an impressive track record, having produced for internationally renowned artists such as Stray Kids, SHINee’s Taemin, TVXQ, SB19, and more.
The message of “Turn Up” is one of escapism and enjoyment, urging listeners to set aside their worries for a moment and revel in the present. KAIA sees the song as an anthem for breaking away from the mold and living in the moment, encouraging listeners to disconnect from the outside world and be themselves.
The song has already proven to be a hit, earning praise from fans and critics alike. It will also be included on KAIA’s upcoming debut EP, set to be released in the coming months. The EP will be a highly anticipated project for the group, and “Turn Up” is just a taste of what listeners can expect.
In addition to the EP release, KAIA will also perform “Turn Up” live at Pinoy Pop Convention 2023 (PPOPCON), a fan gathering and celebration of Filipino pop culture and music. The convention will be a perfect opportunity for fans to come together and enjoy KAIA’s music, as well as discover other talented artists in the Philippine pop scene.
Overall, “Turn Up” is a testament to KAIA’s creativity and talent, and the group is poised to make even more waves in the future with their debut EP and beyond. With their infectious energy and catchy music, it’s no wonder that KAIA is quickly becoming one of the most exciting acts in P-Pop.
