Together, Anne Curtis and Jane de Leon are bolstering the most recent campaign for Smart, which has been named the world’s best mobile network by Ookla, the authority on mobile and internet network analytics.
This generation’s Dyosa and Darna will be featured in a campaign that highlights how Filipinos are empowered by the best mobile experience on the Smart network, according to Francis Flores, SVP and head of Consumer Wireless Business-Individual at Smart, who spoke at the launch of The Power of Smart virtual media last Monday.
“Jane is eager to learn more about the potential of Smart, whereas Anne has long been a user and supporter. We want our consumers to have the same potent experience as Anne and Jane,” he continued.
Although Anne and Jane are at different stages of their careers, both are strong women in their own unique way, according to Flores, who mentioned the two actresses.
He also went into detail about why they choose Jane and Anne. Smart has changed over the years, even as she rose to become one of the most well-known local celebrities today and continues to be the most popular Filipino star on social media, according to Anne.
The legendary Filipino superhero Darna, on the other hand, is set to create a name for herself in show business thanks to Jane. Everyone can be motivated to overcome obstacles by learning from her road to securing this role that will change their lives.
Prior to this, Smart announced that Chris Evans from Hollywood, Hyun Bin and Son Ye-jin from South Korea, BTS from K-pop, and Ben&Ben from the Philippines were their celebrity endorsers.
When you have the power of the fastest speed and the largest coverage, you have the best overall experience, as seen in the action-packed Smart campaign video with dynamic effects and stunts, Anne and Jane ingested their “power.”
The host of It’s Showtime has served as a telco’s ambassador for the past ten years, while Jane is the newest member of the Smart family.
“I’ve been a devoted Smart customer for years, and the reason is because Smart has given me so many opportunities that it’s almost like I have superpowers. I’ve always been so happy to be a member of our family, and I’m even happier now that the company that has given me strength for so long is now the Best Mobile Network,” declared Anne.
Jane, on the other hand, is “pleased to be a part of the Smart family.”
“I can’t even begin to tell you guys how much this means to me because I’m so pleased to support a network that actually empowers me to do what I love,” she said.
The host of It’s Showtime has served as a telco’s ambassador for the past ten years, while Jane is the newest member of the Smart family.
“I’ve been a devoted Smart customer for years, and the reason is because Smart has given me so many opportunities that it’s almost like I have superpowers. I’ve always been so happy to be a member of our family, and I’m even happier now that the company that has given me strength for so long is now the Best Mobile Network,” declared Anne.
Jane, on the other hand, is “pleased to be a part of the Smart family.”
“I can’t even begin to tell you guys how much this means to me because I’m so pleased to support a network that actually empowers me to do what I love,” she said.
The most recent Ookla Speedtest Award is another accolade for Smart. Smart won the Opensignal Mobile Experience Awards in April, encompassing the key facets of service, namely speed and experience, and was dubbed the “operator to beat in the Philippines” as a result. Best Overall Experience for Video, Games, Voice App, and Download Speed Across All Technologies are among the honors given out.
