Blackpink will return with new music in August, according to an announcement from their music agency YG Entertainment. The company revealed that the K-Pop group — Jisoo, Jennie, Rosé and Lisa — are in the “final stages of recording a new album.”
The band’s new music will kick off “a continuous large-scale project which will extend through the second half of the year.” The press released added, “a lot of Blackpink-esque music has been prepared over a long period of time. On top of new music and large-scale projects, Blackpink will also go on the largest world tour in the history of a K-pop girl group by the end of the year to expand their rapport with fans worldwide.”
Last week, the K-Pop group became the first-ever music act to reach 75 million subscribers on YouTube. The quartet has racked up more than 25 billion collective streams across less than 300 videos uploaded to YouTube since their debut in 2016. Last year, the four-piece unseated Justin Bieber as the platform’s most-followed artist. Now, he trails not-so-closely behind with just over 69.3 million subscribers, but with BTS hot on his tail with 68.7 million.
Blackpink’s first full-length album, The Album, debuted via Interscope in October 2020. Jisoo teased the group’s follow-up LP earlier this year,
“We don’t just receive a completed song,” she explained. “We are involved from the beginning, building the blocks, adding this or that feeling, exchanging feedback — and this process of creating makes me feel proud of our music. If we just received pre-made songs, it would feel mechanical. I feel more love for the process, because we say, ‘How about adding this in the lyrics? How about adding this move in the choreography?’”
While no dates or timelines are available for the upcoming music releases and the tour, no doubt it will mark a big moment for BLACKPINK.
There is a high interest in what BLACKPINK will do after some time away from the studio but increased visibility in the fashion world and new challenges like Jennie developing fashion lines or Jisoo starring in a Korean TV show. When it comes to music, Lisa’s track “Money”—originally a b-side track to her main single “Lalisa”—went viral on social media platforms, gaining U.S. radio play and becoming another Hot 100 hit.
If BLACKPINK can utilize the same excitement and unique strategies seen in the way that “Money” went viral, there’s no doubt the group’s comeback single could be their biggest yet.
Image Sources: Blackpink
Sources: Rolling stone