To attract more digital users and provide them with a distinctive shopping experience, Puregold has broadened its retailtainment with a number of creative works.
The supermarket retailer developed Puregold Channel to present “nostalgic and entertaining tales online that appeal to the organic audience we’ve built,” taking use of its 435 shops countrywide, more than a million app downloads, and over three million social media followers.
President of Puregold Price Club Inc. Vincent Co
The debut series of Puregold Channel, “GVBOYS,” had more than five million views on Facebook and YouTube combined, and it has since been included in Euromonitor International.
On June 11, Puregold Channel debuted its brand-new digital series, “Ang Babae Sa Likod ng Face Mask.”
The renowned sari-sari store will once more be featured in this brand-new romantic comedy series.
