The country’s diversified conglomerate, San Miguel Corp. (SMC) is expanding its chicken brand through establishing more outlets, stronger delivery network, and online ordering platforms.
Ramon Ang, SMC president and COO said that as COVID 19 pandemic remains as a threat to Filipinos, the company aims to give easier access to food in this new normal.
SMC, through San Miguel Foods Inc. is behind the Chick ‘n Juicy brand by Magnolia chain of chicken rotisseries.
As part of the expansion, San Miguel Foods opened its 87th store in Bagong Barrio, Caloocan, and has boosted its delivery network to serve more customers in this time of pandemic.
It also recently expanded to Petron Treats stores in Diego Silang Taguig and Libis Quezon City.
The retail chain adopts high standards of safety, in much the same way Magnolia follows the strictest safety protocols for its poultry business, Ang said.
Chick ‘n Juicy food items are packed in resealable airtight bags to maintain safety, quality, juiciness, and flavor.
Apart from stand-alone outlets, Chick ‘n Juicy is also available in Petron Corp.
The retail food chain also offers in – house delivery service, partnering with third – party online food delivery such as LalaFood.
Apart from its outlets in Quezon City, Muntinlupa, Paranaque, Las Pinas, Caloocan, Makati, Marikina, Taguig, Pasig, Valenzuela, Navotas, and Manila, Chick ’n Juicy has also established branches in Laguna, Batangas, Rizal, and Cavite in South Luzon.
Its food offerings include Sweet Roast Chicken, Garlic Roast Chicken, Fried Chicken Drumsticks, Hard-boiled Magnolia Brown Eggs, Sweet ‘n Spicy Fried Chicken Neck, and Fried Isaw.
Additional source: philstar.com
Photo source: CTTO, Chick ‘n juicy
