In the heart of the local sports scene, a transformation is taking place on the courts of Athlete Central, located in Cainta, Rizal. If you look closely at the flurry of neon-green balls and the rhythmic “pop-pop” of paddles, you’ll find one man at the center of the energy: Coach Billy Arceo. To many, he is the face of Pickleball in the Marikina and Cainta areas; to his students, he is the mentor who turned a curious hobby into a lifelong passion.
A Natural Athlete with a New Mission
Coach Billy has always been a natural on the court. A long-time basketball enthusiast, his transition to Pickleball wasn’t just about finding a new hobby—it was about discovering a sport that perfectly balanced strategy, agility, and community.

That passion quickly evolved from playing to pioneering. Recognizing the potential of the sport to bring people together, Billy became the primary architect of the Open Play sessions at Athlete Central. His vision was simple yet profound: to create a space where anyone, regardless of skill level, could pick up a paddle and feel at home.
From First Serves to Tournament Triumphs
The explosive growth of the Pickleball community in the East is no accident. Coach Billy has been the driving force behind the formation of various Pickleball clubs across Marikina and Cainta, bridging the gap between local neighborhoods and the competitive arena.

At Athlete Central, Billy is a constant fixture and the brains behind the facility’s most exciting activities. He is often seen patiently guiding beginners through the basics of the “kitchen” and the third-shot drop, while simultaneously helping intermediate players level up through advanced drills and tactical positioning.
His dedication goes far beyond the whistle. As a strategist, he enjoys sharing the mental “chess game” of Pickleball with his students, teaching them the useful drills and winning strategies needed to excel. He is constantly dreaming up new events and tournaments designed to keep the community vibrant and engaged, ensuring that there is always a new challenge on the horizon for his players.
Digital Connectivity through Game 002
Understanding that a modern community needs a digital home, Coach Billy established Game 002 on Facebook and Instagram.

This platform serves as the heartbeat of the local scene, allowing players to sign up for Open Plays at their most convenient times, stay updated on upcoming tournaments, and connect with fellow enthusiasts. It has become the go-to resource for anyone looking to enter the world of Pickleball in a social and organized way.
Join the Movement at Athlete Central
Whether you are a seasoned athlete looking for a new challenge or a beginner searching for a fun way to stay active, the courts are waiting for you. For players ready to hone their skills or experience their first Open Play, visit Athlete Central and look for Coach Billy Arceo. Let him show you firsthand why this sport is taking the Philippines by storm.

There is also a golden opportunity for brands and sponsors to be part of this incredible momentum. As Coach Billy continues to organize high-energy tournaments and community events, there is no better time to partner with this healthy, fast-growing, and highly engaged community.
Follow Game 002 on Facebook and Instagram today to get into the game and stay informed on the next big event.





