Powerhouse Tools, a brand of Hap Suy Hardware Co., Inc., was named Bronze Winner in the Excellence in Search Marketing category at the 5th Marketing Excellence Awards on August 8, 2025, at the Grand Hyatt Manila, Taguig.
The recognition was for the campaign “Weld to the Top”, which strengthened Powerhouse Tools’ search visibility. The campaign was launched at a critical time when the brand was losing visibility in Google searches for key terms such as “welding machine,” “welding tools and equipment,” and “welding machine Philippines.”
In partnership with Spiralytics, Inc., a leading digital marketing agency in the Philippines, Powerhouse Tools set out to reclaim its position in the welding category. By aligning high-volume keywords with user intent and optimizing landing pages, the brand secured the #1 ranking for “welding machine philippines.”
Through continuous efforts, Powerhouse Tools has reestablished itself at the top of search results on Google and reinforced its reputation as the go-to brand for Filipino welders, repairmen, contractors, and DIY builders.
“We are honored to be recognized among the country’s top marketing campaigns, especially given the tough competition with larger brands,” said Mr. Kendrick Siy, Marketing Director of Powerhouse Tools. This award is a testament to our commitment to making affordable, reliable tools and equipment more accessible to Filipino workers and businesses.
The Marketing Excellence Awards celebrate, recognise and reward Philippines’s outstanding marketing campaigns. It is the premier platform for marketers to showcase their creative excellence, successful strategies and effective delivery.
The champions for 2025 were chosen by an independent judging panel comprised of high-calibre, senior industry experts from reputable brands.
