Milan, Italy – BTS’s Kim Seokjin, famously known as Jin, captivated the global spotlight at Gucci’s star-studded Spring/Summer 2026 showcase and short film premiere in Milan. With his breathtaking look and effortless charm, fans and media alike crowned him “Gucci Royalty.”
Fresh from his successful solo endeavors while his group is in hiatus, Jin made a commanding return to the international fashion scene at the iconic Palazzo Mezzanotte. He swooned everyone with his aura and charisma, living up to his title as “Worldwide Handsome.” Wearing a crisp white Gucci shirt left casually unbuttoned, paired with tailored black trousers, a Gucci belt, and sleek accessories, Jin exuded a Prince Charming aura — as if he had stepped straight out of a Disney fairy tale. His wet-styled hair and refined confidence completed the picture of understated luxury that outshone even the A-list attendees, including Gwyneth Paltrow, Serena Williams, and Anna Wintour.
But Jin’s influence today extends far beyond fashion. It has already been two years since he completed his military service, and he has since released two successful solo albums, Happy and Echo. His current single, Don’t Say You Love Me, continues to stand strong at No. 4 on Global Spotify. He also recently wrapped up his hit TV show Run Jin and his Run Jin Concert world tour, where he sold out multiple cities across the United States, Europe, and Asia. These milestones highlight not only his personal talent, but also the undeniable versatility of BTS members, who excel in music, fashion, and entertainment alike.
At Gucci’s premiere of The Tiger, directed by Spike Jonze and Halina Reijn, Jin was a central figure in the star-studded audience. Social media erupted after clips of him adjusting his shirt mid-conversation went viral, adding playful charm to his already iconic appearance. The hashtag #GucciRoyaltyJin trended worldwide, with fans declaring that his “face card never declines.”
The night also sparked cross-industry excitement when Jin was photographed alongside Bollywood star Alia Bhatt, with fans calling the moment “two worlds colliding.” Many now speculate on whether Jin’s growing presence at Gucci events hints at a deeper collaboration with the luxury house.
As BTS prepares for their most awaited reunion and album release next year, Jin’s solo journey continues to shine. From topping global charts to selling out concerts, from leading TV shows to stealing the spotlight at Milan Fashion Week, Jin has proven once again why he is one of the world’s most captivating stars — a true icon whose influence bridges music, fashion, and culture on a global scale.
