Bakers across the Philippines are firing up their ovens and dusting off their aprons in preparation for the highly anticipated URC Flour Bida sa Masa 2025 competition. Among the most enthusiastic contenders are the talented and passionate bakers from Davao City, lead by the group, Alliance of Mindanao Bakers (AMB) who are all eager to bring their unique island flavors and baking traditions to the national stage.

DAVAO CITY REPRESENT! Alliance of Mindanao Bakers are proudly committing their participation to URC Flour’s Bida sa Masa 2025. Watch out for their creative and delicious entries!
“Ware very thankful for URC Flour for sponsoring this exciting event specially targeted for us bakers. We believe this will be a good opportunity for us in Alliance of Mindanao Bakers and our members to showcase our baking talents” said Michelle Frances Ang, President, Alliance of Mindanao Bakers. “Our group, composed of home bakers and pro bakers will definitely benefit from this contest,” said Ang.
The URC Flour Bida sa Masa competition aims to empower the next generation of Bakepreneurs by providing a platform to showcase their skills, learn valuable business insights, and even win significant prizes to help their businesses flourish. The updated mechanics for the 2025 edition emphasize both technical baking prowess and entrepreneurial acumen, making it an ideal avenue for Mindanaoan bakers looking to expand their reach and solidify their place in the competitive baking industry.

UNITED BY FLOUR AND PASSION. Members of Alliance of Mindanao Bakers attends the orientation for this year’s URC Bida sa Masa.
Many bakers from Davao City see this competition as an opportunity to not only gain recognition for their individual talents but also to proudly represent the distinct culinary identity of their region. They are expected to highlight indigenous ingredients, traditional recipes passed down through generations, and innovative creations that reflect the vibrant culture of Davao City.

“On behalf of the vibrant and passionate baking community of Davao City, I extend our deepest gratitude to URC Flour for once again bringing us the Bida sa Masa competition in 2025. This event is more than just a contest; it’s a vital platform that empowers our local bakers, allowing them to showcase their unique talents, celebrate our rich culinary heritage, and pursue their entrepreneurial dreams”, added Ang.
The involvement of Alliance of Mindanao Bakers placed this year’s baking competition on a different level. Bakers from Pasig City, Sariaya Quezon and Davao City will be competing for this year’s title of being the “BIDA sa MASA”. Baking groups from said areas will prepare to showcase their skills and represent their area by incorporating unique ingredients from the recipe that they will submitting.
Aspiring contestants from Davao City are reportedly honing their skills, experimenting with new recipes featuring local fruits, nuts, and spices, and preparing to demonstrate not just their baking expertise but also their vision for a thriving baking business. The competition’s emphasis on both product quality and entrepreneurial mindset resonates strongly with the hardworking and resourceful spirit often found in Mindanaoan communities.
As the official call for entries continues, anticipation is building within the baking community of Davao City. Whether participating as individuals or informal groups, the bakers of Mindanao are ready to rise to the occasion, showcasing their exceptional talent and the delicious flavors of their island home at the URC Flour Bida sa Masa 2025.