From 30,000 feet in the sky to the heart of your favorite SM Malls, the Philippines is glowing purple in celebration of BTS’s 12th anniversary—and two major names are leading the fan-inspired festivities:
Cebu Pacific and SM Supermalls.
This June, the Filipino ARMY is in for a treat as both brands unveil heartwarming tributes to the global K-pop sensation. Whether you’re booking symbolic flights or joining local fan events, there’s purple magic waiting for you everywhere.
Taking your fan love to new heights—literally—Cebu Pacific is offering ARMYs a playful way to commemorate BTS’s milestone year with the launch of the Purple Juan Pass.
Available now at https://purplejuanpass.com/ this personalized digital boarding pass lets fans book a symbolic flight as a tribute to BTS. With your name, seat number, and favorite destination, the pass isn’t an actual airline ticket—but it is a heartfelt keepsake for fans to share online and celebrate the group that’s taken the world by storm.
“This is a fan-inspired tribute by Cebu Pacific and conducted in good faith to spread a little purple magic at 30,000 feet!”
Whether you’re flying for real or just dreaming with your bias, the skies are officially purple thanks to this special gesture by the Philippines’ leading low-cost airline.
Meanwhile, down on the ground, seven SM Malls in East Metro Manila are hosting a month-long BTS-themed celebration called “Welcome to BorahaEAST” from June 13 to July 9. Participating malls include:SM City Taytay, SM City Marikina, SM Center Angono, SM Center Antipolo Downtown, SM City East Ortigas, SM City Masinag and SM City San Mateo.
These malls are lighting up their facades in BTS’s signature purple and offering fan-driven activities that are totally “Daebak”!
Highlights includes simultaneous Cup Sleeve Events on June 14, featuring themed drinks, BTS photo ops, and exclusive giveaways. Pop-up markets, fan booths, and BTS merchandise at designated malls across the weekends. Random Play Dance & Fan Meetups, including a lively dance party at SM San Mateo on July 5. Each mall is also showcasing a dedicated BTS member with displays and mini exhibits—perfect for photos and fangirling!
This community-powered celebration brings ARMYs together in joyful, purple-filled unity across the metro.
Between the digital delight of the Purple Juan Pass and the on-the-ground fun at SM’s BorahaEAST fan fest, it’s clear: the BTS ARMY in the Philippines is stronger and more creative than ever.
These celebrations are part of a larger wave of BTS anniversary happenings around the country, including deals and events under the Purple Festa 2025 umbrella. From BTS-themed desserts to travel promos and collectible merch, there’s something for every fan.
So whether you’re boarding a symbolic flight or dancing your heart out in your local mall, join the celebration and honor the music, memories, and message BTS has shared with the world over the past 12 years.
Let’s paint the town—and the skies—purple. Happy 12th Anniversary, BTS!
