Kathryn Bernardo, one of the Philippines’ most sought-after actresses, has renewed her endorsement contract with TCL Electronics, marking the third consecutive year of their successful partnership. The contract renewal coincides with TCL’s 25th anniversary in the Philippines, reinforcing the strong relationship built on mutual values of innovation and excellence.
The contract signing event took place on January 23 at Studio Simula, attended by TCL executives Shae Xiaoling Yu, Deputy Marketing Director, and Joseph Cernitchez, Brand Manager. Representing Kathryn were her co-managers Lulu Romero and Kali Vidanes from VCM The Celebrity Source, the agency instrumental in establishing and maintaining this collaboration.
Expressing her enthusiasm about the continued partnership, Kathryn shared, “I’m incredibly happy to have contributed to TCL’s rise to the top. I’ve personally experienced the quality of their products—and they truly make life better.” She specifically mentioned her fondness for the TCL QLED Pro TV, which she enjoys using for relaxation and family time.
Joseph Cernitchez, TCL’s Brand Manager, emphasized the importance of having Kathryn as the brand’s face, stating, “We’re thrilled to celebrate Kathryn’s third year with TCL. Her genuine connection with the Filipino audience and her influence as a trusted icon have made her a perfect fit to champion our message of ‘Inspire Greatness.'”
As TCL continues to expand its product lines, Kathryn will remain at the forefront of their marketing campaigns, promoting key products such as TVs, washing machines, air conditioners, and refrigerators. This enduring partnership underscores the shared vision of TCL and Kathryn Bernardo to bring quality, accessible technology to Filipino households.
