NIVEA introduced its new brand ambassadors as the summer heat rose at the Nivea Skin Haus, an event held in Antipolo last April.
These ambassadors, called the Nivea Circle of Trust, include content creators Bella Madamba, Joselle Alandy, and David Leoy; beauty queens Nicole Cordoves and Ayn Bernos, Drag Race Philippines Season 1 winner Precious Paula Nicole, actor Anton Vinzon, and host Martin Javier.
Rounding out the list is Janine Gutierrez. One of the country’s freshest face that also belongs to showbiz royalty.
NIVEA AMBASSADOR. “Skin is for owning every frame, every close-up,” Gutierrez, one of the brand’s new ambassadors, said at the launch. But beyond the glitz of her acting career and red-carpet appearances, her approach to skincare remains refreshingly real.“I’m super low-maintenance. Lazy girl routine. That’s what works for me,” she said in a group interview. “I just use the Nivea Luminous 630 line,” she said. “It’s two steps in the morning and then two steps at night. That’s it.”
Janine shares that she takes care of her skin because she is really not into makeup if I don’t have work. “I associate make-up with work. I really just want to go barefaced,” she said. “I feel confident when I see the results. I can face anyone.”
MORE OPF BRIGHTENING.In the Philippines, she shared, “Most of the growth and the consumer needs are in brightening,” which would include body lotion, facial care products, and deodorant with skin-brightening ingredients. She added that the Nivea products sold here (which are made in Thailand) would have different formulations from those made and sold in Europe. “All of our products are being tested on Asian skin, and our formulas are more lightweight,”
Since the brand is more than 100 years old, how can it ensure that it can keep up with all these new potions and lotions in the market, promising to keep age at bay and keep skin cared for? Ms. Seelen said, “That’s where our expertise comes in. I think we have been building skincare expertise since the early 1900s.
No wonder, Gutierrez leads the latest Nivea ambassadors. Mainly because of her outlook with beauty that goes together with Nivea skincare.
With additional report: Business World
