This exhibition is the first outcome in the Philippines of the National Museum of Korea’s Overseas Korean Galleries Support Program. In this light, the exhibition takes a new approach to surmount the constraints of hosting artifact-centered exhibitions of Korean art.
“Endless landscape: Digitally reimagined Korean art” has been organized to commemorate the long-standing friendship between the two countries by expanding the reach of Korean cultural content in the Philippines and promoting mutual exchange.
The exhibition proudly holds the distinction of being the first of commemorative events planned for 2024, all aimed at celebrating the diamond jubilee of our diplomatic ties. Moreover, it brings to the forefront the National Museum of Korea, a beacon of cultural heritage and innovation, housing over 430,000 artifacts and ranked 5th globally in terms of visitor numbers.
Lee shared that the “exhibition is more than just a showcase of artistic brilliance; it is a testament to the deep-rooted ties and enduring friendship between Korea and the Philippines. It is fitting that we kick off with an exhibition that encapsulates the essence of our shared history and cultural exchange.”
The ambassador said Korean culture has spread around the world including the Philippines through Hallyu or Korean Wave. Korean dramas are popular among Filipinos. K-pop singers and Korean stars come to the Philippines throughout the year to hold concerts, fan meetings and shows.
“In recent years, the allure of Korean culture has extended beyond borders, primarily propelled by Hallyu or the Korean Wave. KCC Philippines, which was opened in 2011, has been a symbol of cultural enlightenment, introducing the rich tapestry of Korean culture to the Filipino mainstream. The warm reception by Filipinos underscores our common appreciation for arts, music, and storytelling. This is not at all surprising, since Filipinos are undeniably among the most artistically gifted individuals, possessing an innate ability to nurture the soul through various artistic expressions. Art, in its myriad forms, fulfills humanity’s fundamental need for emotional and spiritual nourishment,” said Lee.
He added, “As we navigate through 2024, the celebrations will not end here. The embassy, in collaboration with the KCC and other partners, has lined up a series of events that promise to engage, educate, and entertain. Let us continue to celebrate the enduring bond between Korea and the Philippines.”
The exhibit is part of this year’s 75th anniversary of the diplomatic relations between South Korea and the Philippines.
