Century Properties Group’s (CPG) maintains its good stance, posting profits of P4.4 billion from January to June of 2021, this year. This is 38 percent higher compared to 2021’s record.
CPG said it endured and produced reasonable profits, maintained good liquidity levels and a healthy balance sheet and is moving forward with its horizontal affordable housing expansion plans.
The company’s affordable segment business, PHirst Park Homes, in partnership with Mitsubishi Corporation, in the first half of the year has incurred revenue of P4.4 billion, 38 percent higher than P3.2 billion.
In terms of units, reservation sales reached 2,327 or 28 percent more than 1,819 units in the comparative period, while total collections for the 1st half of 2021 hit P2.03 billion, a 172 percent increase over P744 million in 2020.
During its virtual stockholders meeting, company president and chief executive officer Marco Antonio highlighted CPG’s strength amidst the continued Covid-19 crisis, noting that they are focusing on their resilient businesses while the organization prepares for a post-pandemic economic recovery.
“We remain very optimistic with the affordable segment business of CPG under PHirst Park Homes, in partnership with Mitsubishi Corporation. Strong sales in our affordable housing business reaffirmed the real demand coming from local end users and overseas Filipino workers, who are looking for good quality homes in safe communities that are located in key growth centers,” Antonio said.
Moreover, CPG’s first homebuyer brand launched PHirst Park Homes General Trias, Cavite project this month — its eighth community — and this will be followed by two more project launches in South Luzon and one project in North Luzon for the rest of 2021.
Although the initial stages of the pandemic in 2020 imposed strict quarantines that hampered construction activities, CPG managed to complete two residential buildings with 1,015 condominium units in its Commonwealth, Quezon City project.
PHirst Park Homes completed 659 house and lot units, bringing its total completions to 1,536 units. This quarter, CPG Managing director Jose Carlo Antonio said the company is turning over two buildings at the Residences at Azure North in San Fernando, Pampanga and in December, the Century Spire building at Century City, Makati.
With quarantine measures also disrupting sales and collection activities, the company kept its lines open by improving its digital platforms to communicate with clients. Through online channels, the company was able to transact and deliver services. The Century Digital Homebuying Experience brought the customer journey online — from marketing and unit viewing, to documentation and turnover. By ramping up its digitalization efforts, CPG made its processes more convenient, staying true to its promise of helping homebuyers find their dream Century home.
Part of the company’s business resilience and adaptability measures is looking after the welfare of its workforce. CPG made sure its employees, site personnel and construction laborers are safe by providing regular Covid-19 testing and personal protective equipment supplies. Aside from putting safety protocols in place in the workplace, the company enhanced the disinfection measures and invested in sanitation equipment for its office and residential properties.
CPG’s commercial properties Centuria Medical Makati and Century City Mall remained open to provide healthcare services and essential supplies through the quarantine periods. Centuria Medical, which houses a 24/7 Urgent Care Clinic and more than 300 outpatient medical and healthcare locators, is now also an accredited vaccination facility by the Department of Health and the City Government of Makati, shared CPG executive chair Jose E.B. Antonio.
This will be the vaccination site for 5,000 CPG company employees, inorganic employees, accredited sales agents, construction laborers, and accredited third-party service personnel this month as the company begins the rollout of its CPG VacciNATION program, which will provide Covid-19 vaccines 100 percent free to its workforce,” said CPG vice chair John Victor Antonio.
With additional report: Raffy Ayeng, tribune.net.ph
Image sources: Tatler Asia, www.phirsparkhomes.com, www.centuryproperties.com.ph, Tripadvisor
