The global K-pop superstars are announced to be the Honorary Tourism Ambassador of Seoul on September 9th. This will be their third year being the tourism ambassadors of the city.
Director of Seoul Tourism Organization, Lee Jae Sung said: “We will publish worldwide the Seoul tourism promotion videos featuring BTS via the official Instagram, Facebook, and YouTube of Seoul on September 13.”
STO also revealed that the slogan for this year’s video campaign is ‘Live Seoul Like I Do’ and will feature one video each member and one group video.
The promotional video slogan “Live Seoul Like I Do” analyzes the tastes and interests of people visiting Seoul, coexisting with nature, the traditional side and the urban side, re-energizing themselves, and enjoying daily. Seven themes were set from this, including escape, local experiences, fun moments, and vacations in the city.
Lee Jae Sung said, “BTS will help make Seoul an attractive tourist destination and will draw from the perspective of foreigners living in or experiencing Seoul. We look forward to creating and sharing videos for ‘Visit Seoul’ and help spread trends in tourism for those who will travel to the city.”
Last year, approximately 800,000 tourists went to South Korea because of BTS, which is more than seven percent of the country’s annual tourists. The group also brought $3.6 billion yearly to South Korea’s economy per Hyundai Research Institute.
Check out the BTS promo video here: