Pasay, Philippines — Filipino actress and global brand ambassador Kathryn Bernardo has renewed her collaboration with consumer electronics giant TCL Electronics for the fourth consecutive year, reinforcing a partnership built on shared values and lifestyle innovation.
The latest contract-signing ceremony took place on January 30 in Pasay City, with key TCL executives — including Deputy Marketing Director Shae Yu and Brand Manager Joseph Cernitchez — present alongside members of Kathryn’s management team from VCM, led by Francis Vidanes.
In remarks during the event, Cernitchez highlighted Bernardo’s influence and credibility with Filipino audiences, noting that her presence helps TCL connect its technological innovations with everyday life across the country. “Her credibility, consistency, and influence reflect our pursuit of excellence,” he said, adding that future campaigns aim to continue inspiring Filipinos nationwide.
Bernardo also shared her enthusiasm for the renewed partnership, saying it thrives on aligned missions — especially TCL’s focus on innovation and her own drive to grow alongside a brand that “never stops innovating.”
For the actress, the collaboration goes beyond endorsement. As she transitions into a new stage of life living independently, she has embraced TCL products as part of her home setup. Among her favorites are TCL’s FreshIN 3.0 air conditioner, which she says brings comfort with intuitive voice control, and the Super Drum C682 washing machine, praised for its ease of use. The Free Built-In Refrigerator also supports her lifestyle with a sleek design that integrates smoothly into her home environment.
“We’ve become co-pilots through the adulting stage,” Bernardo said, expressing gratitude for how TCL products have eased daily routines and supported her growing independence. “I’m proud to grow with TCL and look forward to the new innovations ahead — not just for my home, but for Filipinos who value smart, comfortable living.”
With this renewal, TCL and Bernardo are set to roll out additional campaigns and initiatives throughout 2026, aiming to strengthen the brand’s presence across Filipino households through technology that blends performance with lifestyle needs.
