Quezon City Philippines – After the exciting Davao and Sariaya leg of URC Flour’s “Bida sa Masa”, Search for Bida Bakerpreneur, it’s time for the Pasigueno’s to showcase their baking and entrepreneurial skills.
Five finalists from the Home Baker and five from the Pro Baker category trooped to Baker John Academy to compete for the Pasig leg of this year’s most anticipated baking contest, sponsored by the country’s leading flour brand from URC.
The event, a flagship initiative of URC Flour’s “Flourish Pilipinas” program, brought together over 80 passionate bakers from Sariaya, Quezon, Davao City and Pasig City, all vying for the chance to turn their baking dreams into a thriving business. After screening from the distinguished panel of judges from URC including brands and technical team, ten finalists from each of the areas represented showcased their original recipes.
For the Pasig leg, finalists from different parts of the city, including nearby areas prepared their special baked goodies, much to the delight of the judges.
Judges:
- Chef Junjun De Guzman
- Ms. Alrie Joy Torres – Product Development and Services Manager
- Ma. Lilia Andres – URC Flour Marketing Manager
- Angie Roldan & Karen Cruz – Brgy. Counsilors of Rosario, Pasig City
- Wilmar Baguinan – Food Blogger and Content Creator
The Pasig leg saw participants, including students and graduates from the Pasig City Institute of Science and Technology (PCIST), undergo a series of stages aimed at honing their skills.
For the Home Baker category,
Davao:
- Shallimar P. Dicen – Coco Tart
Sariaya:
- Jennicah Dwein A. Casiño – Sapin-Sapin Fiesta Swiss Roll with Bukayo Filling
Pasig:
- Carol Llabres – Pie de Marikeño: Everlasting Edition
Davao:
- Ralph Gio Gerapusco – Savory Moringa Bread with chicken asado & coffee crust
Sariaya:
- Maelyn Mendoza – Tofu and chicken pastil braided buns
Pasig:
- Maricris Lustre Montero – Kreamy Kesong Puti Broccoli Bread
The regional legs, which also took place in Sariaya, Quezon, and Davao City, serve as preliminary rounds to identify the top baking talents. The finalists from each city will then proceed to the final championship to compete for the grand prize. Champions from each category will receive a total of P100,000.00 which includes a P70,000.00 cash prize and P30,000.00 worth of baking equipment and URC flour products. Finalists who make it to the championship will also be awarded a consolation prize of P30,000.00 consisting of P20,000.00 cash and P10,000.00 worth of baking equipment and URC flour products.
The URC Flour “Bida sa Masa” event is a testament to URC’s commitment to supporting the Filipino baking community and fostering a nation of baker-entrepreneurs. By providing aspiring bakers with the necessary tools, knowledge, and resources, URC is helping them take a crucial step towards achieving their dreams and contributing to the local economy.
Now that we already have the finalists from Sariaya, Davao and Pasig, all roads will go to Baker John Academy for the final round as we get to witness, who will be this year’s champion of URC Flour’s Bida sa Masa, the Search for the Next Bakerpreneur.
