In the bustling city of Tagbilaran, Ayressa Tanya Ayeng-Colarines has not only embraced the challenge of running one business but successfully intertwined two ventures to create a unique and thriving model. Her innovative approach combines an internet-ready cafe with a car wash business, proving that strategic thinking can lead to remarkable success.
Establishing the car wash business in 2019, adjacent to the family’s 20-year-old gas station, Ayressa recognized the need for a complementary service. In 2021, she introduced “Your Lounge” cafe, strategically positioned to cater to working professionals who desire a cozy spot to enjoy coffee and meals while their cars are being serviced.
Synergy Boosts Sales: The synergy between the car wash and cafe has been a game-changer, as Ayressa observed a doubling of car wash sales. This innovative pairing caters to the lifestyle of the clientele, allowing them to work on laptops or browse their phones comfortably while waiting for their cars to be serviced. While Your Lounge cafe perfectly complements the car wash, it stands independently as a culinary haven. Offering a diverse menu featuring Filipino and American cuisines, it transforms into an ideal brunch spot during weekdays. Customers can gather with friends and family, even if their cars don’t need cleaning.
Your Lounge elevates its appeal by offering lightning-speed internet, a major advantage for its target market of working professionals. Priced affordably at P30 per hour, it transforms into a co-working space—a “work from cafe” solution, addressing the needs of modern professionals who seek connectivity and comfort.
Ayressa Tanya Ayeng-Colarines’ dual business strategy in Tagbilaran exemplifies the power of innovation. By seamlessly integrating a car wash and cafe, she has not only doubled sales but created a multifaceted space that caters to the diverse needs of the community. This success story stands as a testament to the possibilities that arise when businesses are thoughtfully intertwined.
