The Manufacturer of premium quality beers Heineken and Tiger, AB Heineken Philippines Inc. (ABHP) launched a Restart package program in support to small and medium businesses ad they slowly re-open after the quarantine.
The Restart Package is ABHP’s local version of the Back to the Bar campaign that Heineken launched globally to support bars, restaurants, and pubs that have been hit by the pandemic.
Upon lifting liquor bans in different areas in Visayas and NCR cities, AB Heineken has been working with hundreds of on premise outlets in creating Marketing promotions and programs that would give them added value and help them recover. They also gave fresh beer kegs to bars and restaurants for free in replacement of the stocks and other premium items to help boost sales.
To help still practice safety and responsible consumption, the group donated protective shields for dine – in establishments, hygiene packs for staff, contactless menus, and other safety infographic tools like physical distancing, and stickers for ABHP customers. By respecting safety regulations in the “new normal”, consumers will help bars to remain open and will be able to continue socializing with friends in the future. #SocializeResponsibly is their call to action to help keep bars open.
“Supporting the trade is something that we are committed to do to help small businesses and outlets remain open after all this is over. And as a company that promotes responsible enjoyment of our products, we want to ensure that consumers are safe when they experience on-premise dining. With our AB Heineken Cares initiatives, we continuously provide support to the local industry and promote #SocializeResponsibly for the safety of Filipino consumers,” said Jiri Danek, managing director of AB Heineken Philippines.
Heineken® has a long history of being a responsible brand. In the past, the brand has used its world-famous creativity to develop campaigns such as “Enjoy Heineken Responsibly” and “When You Drive, Never Drink” that have made significant impact globally. To date, ABHP has supported hundreds of small businesses and outlets in Metro Manila, Cavite, Laguna, Bacolod, Iloilo, and Cebu.
With additional sour: Philstar.com
Photo source: drinkmanila.com & CTTO
