NEW-YORK listed software company SAP on Monday said it has appointed Rachel Barger as the president and managing director of SAP Southeast Asia, to be based in Singapore.
Barger will report to Scott Russell, president of SAP Asia Pacific Japan (APJ).
In her new role, she will be responsible for driving SAP Southeast Asia’s strategy, customer operations and accelerating customer transformation into intelligent enterprises, the company said.
Barger will also supervise SAP’s business across Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam and other emerging markets in South-east Asia.
In the Philippines, SAP is seeing strong growth in the medium, small, and microenterprises sector Edler Panlilio, managing director for SAP Philippines said that the company cornered most of the Philippines’ major conglomerates, so many of the new clients are getting are from the MSME space.
According to SAP, Ms. Barger has more than 15 years of experience in the software industry, where she held leadership roles managing teams in functions including enterprise sales. She was most recently the chief operating officer for SAP APJ, where she was in charge of the development and execution of growth strategies regionally.
Ms. Barger lives in Singapore and holds a Bachelor of Science in Chemical Engineering from the University of Delaware, as well as an MBA from the University of New South Wales, Australian Graduate School of Management.
Tags: Rachel Barger, SAP Asia Pacific Japan (APJ), Philippines, Scott Russel