Unilever Philippines launched a new fabric product to grace the store shelves. The new product, Comfort, comes in three forms: powder detergent, liquid detergent, and fabric conditioner.
Comfort goes beyond to just stain removal. It also aims to stop clothes aging altogether.
“Our consumers today demand more from their fabric care products.” Anne Marianne Tan, Unilever brand manager for premium laundry said.
You will know your clothes are aging if they’re showing these five signs:
Fading Colors
Roughness
Shape loss
Bobbling (Paghimulmol)
Yellowness
Comfort products not only cleans and remove stains. It is also formulated to prevent clothing from aging.
“We call it our Advanced Antiaging Technology,” says Amor Priesto, Unilever Philippines’ R&D manager for Home Care.
At the product launch, celebrities, stylists, and media personnel toured five interactive studios exemplifying the five signs of clothes aging.
Among those who came to the event were bloggers and influencers Janeena Chan and Lissa Kahayon, designer Rajo Laurel, stylists Vince Uy and Daryl Chang, and actress Janine Gutierrez.
