A 2018 Nielsen report estimates that by 2020, the global fast-moving consumer goods (FMCG) e-commerce platform will reach over US$400 billion and will account for 10 to 20 percent market share.
This means that more people are now purchasing online through omnichannel facilities than in person. The report also states that mobile devices and digital platforms are shaping consumer experiences and transforming brand-to-consumer engagement.
By being available in the palm of the consumers’ hands, businesses assure the consumers that they can help them buy faster without the hassle of going into physical stores, saving time and money. At the same time, businesses which are implementing an omnichannel approach in the customer buying journey can help them make informed purchasing decisions.
To elevate the discussion on this trend and help businesses connect the customer journey, leading solutions provider Genie Technologies Inc. (GenieTech) will hold its first Omnichannel Asia Summit Philippines 2019 entitled “Connecting the Customer Journey” .
The Summit aims to gather businesses and professionals for a day of learning with retail and innovation industry experts sharing their knowledge and expertise in logistics, supply chain, customer service, data-driven insights, and social media for a complete, hassle-free customer experience.
A roster of resource persons from the tech and retail industries such as JDA APAC Vice President for Retail Industry Strategy Patrick Viney, Grab Philippines Country Head Brian Cu, and Facebook Philippines Head of Client Solutions Ash Mandhyan.
The Omnichannel Asia Summit Philippines 2019 will be held at SMX Convention Center Aura, SM Aura Premier, Taguig City on Thursday, February 19, 2019 from 9:00am to 5:00pm.
PhilSTAR.com is a media partner for the Omnichannel Asia Summit Philippines 2019.