The Body Shop Indonesia has operated since 1992 under PT. Monica HijauLestari as its local entity. Currently, it has 142 stores across more than 20 cities in Indonesia. The company has also built their own e-commerce at http://www.thebodyshop.co.id while maintaining presence in the prominent local marketplaces.
As technology continues to be part of our daily lives, The Body Shop Indonesia needed to make the necessary changes and improvements not only for their customers but most especially for their employees. And this is where journey began to achieve the company’s digital transformation.
With Mira Fitria Soeptjipto at the helm of The Body Shop’s Human Resources, the company had their Digital HR Transformation. Soetjipto joined The Body Shop in January 2017 as Human Capital Director and holds a strategic role in overseeing the functions of Human Resources, Strategy Management and Corporate Affairs and Responsibility.
In joining The Body Shop Indonesia, her key mandate was: Transformation, transformation, transformation.
But for Soetjipto, the journey towards digitalization need not come from one source. Specifically for the digital HR transformation, she knew that “partnership”is key to implement the needed change. “Not only did we need to partner with internal parties i.e. IT and finance but also in selecting the external partner that provides the most suitable solution to our business needs. With SAP SuccessFactors, we found a partner that can accommodate our HR needs while at the same providing a platform that is user-friendly from employees’ perspective”shared Soetjipto.
Change has always been a challenge for any organization. With the company’s digital transformation plus Soetjipto’s passion about the evolution of technology, she was able to get the CEO and executive committee of The Body Shop’s full support, that helped their company in the transition and be on the right path with their digital transformation. And during this process, The Body Shop’s metamorphosis from a paper-based company, to automation with better employee and customer experience.
The success story of The Body Shop Indonesia for being where they are now also pays tribute to knowing and finding the right business solutions for their needs. In choosing the technology vendor like SAP, Mira shares that she has to evaluate several factors. “First, we need to understand our business needs and the idea of what platform or solution we are looking for. Second, market positioning is important – their rank in your market in terms of share, growth, and customer base. Third, customer portfolio and reference – do their customers represent your organisation? Are you familiar with these customers, despite being in the same or different industry? Are these customers key players or role-model organisations in your market? With SAP SuccessFactors, we went through rigorous research and analysis until arriving at the decision – using this similar approach”said Soetjipto. “It’s important also to select an external party that you trust and are comfortable with. Technology projects run for three-six months or longer and we always find bugs, issues, and surprises along the way, so having a partner that you can collaborate with, discuss openly and find solutions together are key”. added Soetjipto.
For more information on SAP SuccessFactors, visit http://www.sap.com
With additional reports from: https://www.humanresourcesonline.net
Photos from: Shena Formanes, Jet Bandal, Jean Milka
