Whatever the product is, quality always matters. And the treasured things in life are often hand-crafted articles, which today are at a premium, no thanks to the deluge of mass-produced goods that have swamped the market. While many consumers may celebrate affordable price points with “me-too” lookalikes or fakes, there are now more who will not be satisfied with imitations and require only the original, authentic article.
When it comes to footwear there is no substitute for quality, craftsmanship and the prized virtues of the genuine article that are the result of the work of highly skilled professionals with a commitment to quality and an attention to detail, rather than a passionless machine operator. Handmade leather shoes and bags are products that are created by an artisan and therefore, are unrivaled in terms of craftsmanship.
Only the best materials are used by Via Venetto when it comes to proper handmade leather shoes. Superior genuine leather is needed for footwear to be up to scratch, and every small detail, both the leather and components are sourced from the leading suppliers in Europe and around world. Thus, when you invest in a handcrafted leather shoes by Via Venetto you can be sure that only the finest materials will be hugging your feet.
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Consequently you get a shoe that has it all: maximum comfort, latest style, timeless elegance, and durability. These are the hallmarks of the all-Filipino shoemaker, Via Venetto, long the choice of those who know and demand comfortable, fine quality footwear.
Via Venetto, has remarkably survived the onslaught of cheap, synthetic, imported mass-produced footwear. Uncompromising customers insist on authentic, “real leather.” How do we know this for a fact? Ging Pajaro, Via Venetto President says, “Our customers, who have experimented with synthetic leather, have returned to us with their disintegrating shoes and aching feet, requesting us to “please do something.” “Sometimes we can do something, sometimes, we can remedy. More often than not, we cannot.”
To be sure, there is more to genuine leather than meets the eye. Although handmade leather shoes pull together the bespoke look, real leather itself is far kinder and healthier than plastics which, synthetic leathers are made of. The leather shoe allows the feet to breathe whereas synthetic shoes can cause sweatiness because the heat and humidity can be extreme and can ultimately be uncomfortable and unhygienic. If you want to feel comfortable at all times, genuine leather shoes will keep you happy while you’re in them sitting, standing, walking or partying.
Via Venetto, on the other hand, uses the finest European leathers and handcrafted by the venerable artisans of Marikina. Unlike synthetic and cheap, inferior leather, Via Venetto’s shoe and bag materials can keep its integrity for decades. “We have clients who proudly show us their twenty- year-old [Via Venetto] shoes and bags.”
So how does Via Venetto see itself evolving with the times? “We’re keeping our ground,” Pajaro says. “We believe in the integrity of good leather meticulously crafted by hand. As the Italians say, ‘fatto a mano’—which is exactly the same battle cry you see in all our stores today!” She cites some tragic stories of how the flooding of mass-produced shoes masquerading as leather from other Asian countries have wreaked havoc on the Philippine shoe industry and ultimately the families of the Marikina shoemakers.
There is clearly a slow and steady return to the genuine and the handcrafted, genuine article across the world, Pajaro says, as evidenced by the ads, websites and publications of many prominent European brands emphasizing the handcrafted process of their brand.
As the world turns, so does Via Venetto, which keeps its pulse on the latest looks on catwalks in the world’s fashion capitals and translates these to its own designs. But while tastes change, and trends wax and ebb, Via Venetto’s commitment to quality and craftsmanship remain constant no matter what.
Finding the right pair of shoes that offers value for money has never been more important, especially at a time when too many people fall into the false economy of buying cheap shoes only to find they have worn out quickly. Via Venetto shoes last a long while, and with proper care, they should be around for many years. This provides a greater deal of value for money for any wearer and should make the decision to buy these shoes totally justifiable. It is not often you have comfort, style, and quality in the one package—this is the promise of Via Venetto shoes, which are the ultimate fashionable, comfortable and durable choice.
