D2L, a global learning technology company transforming the way the world learns, launched recently a new visual brand identity and narrative. This underscores D2L’s longstanding commitment to transform the way the world learns with a deeper focus on personalized learning, strategic partnership, growth, and human potential. The brand launch marks a new chapter for D2L as a public company.
Created in partnership with Zulu Alpha Kilo, an award-winning, Toronto-based creative agency -D2L’s new brand positioning and visual identity system distinguishes its industry-leading technology and approach:
New Corporate Identifier
D2L’s new master logo embraces green to reflect evergreen learning, an exponent to symbolise the potential of partnership and collaboration, and a bold, strong typeface that speaks to innovation, simplicity and accessibility.
Expanded Market Category
Learning is at an inflection point with unprecedented transformation underway that requires more than a learning management system (LMS). With this brand launch, D2L steps into an expanded category with a Learning Innovation Platform that defines the flexible, powerful and personalised experience and breaks free from the restrictive, one-size-fits-all limitations of a traditional LMS.
D2L Brand Family
The sophistication of D2L’s new logo carries throughout the design system – unifying anew brand family of orange and blue product logos for D2L Brightspace and D2L Wave respectively, introducing a stylised portrait approach to photography, and supporting a modern and clean look that complements the product sets.
Starting today, D2L customers, partners and learners will experience a new look and feel across the company and its channels, including a redesigned website and digital presence. To learn more about D2L’s new brand, visit D2L.com/brand. And please stay tuned for D2L’s upcoming, fully integrated brand campaign in February.
D2L is a global learning technology company transforming the way the world learns. The company leading the way into a new era of personalised learning, driven by the belief that everyone deserves access to high-quality education, regardless of their age, ability or location. Its signature technology products – D2L Brightspace and D2L Wave – enhance the learning experience for millions of learners at every stage of life, from the earliest days of school to the working world.
Learn more at www.D2L.com.
