Various apps have been used by the general public. This only shows how digitally connected we are.
BigDish restaurant reservation app has been a hit with Filipino diners. Since its launch in 2016, aside from its main function, the use of this app also provides discount to its users and gives them the opportunity to discover new restaurants.
BigDish CEO Joost Boer recalls the time when he was younger and worked for a restaurant. He was able to get inspiration from his experience. “I had a job washing dishes in a restaurant. On a Friday night I’d pretty much work myself in the ground while on a Tuesday the chef might send me home because there was not enough work to do. Imagine the situation from a restaurant’s point of view where on one night there’s lines in front of your restaurant while on other nights the place is 90 percent empty.”
Boer emphasized that it is a big dilemma even as the airline hotel and industry have resolved this problem through yield management. Ÿield management is a variable pricing strategy where price is demand-depended. We figured, why not introduce yield management to the restaurant industry?”
The BigDish app users do not need to pay a membership fee to use the application. In fact, they just have to login to their Facebook account or email and make a discounted reservation in just a couple of taps. After booking online, they just need to introduce themselves at the restaurant, mentioned that they booked via BigDish and that’s it.
Boer assures users that the app is user-friendly and convenient, “when the bill comes the discount will have been automatically applied. It is a completely frictionless and invisible process. No vouchers need to be printed or payment details need to be given.”
They currently have 200 partner establishments however they are planning to double it within the next six months. The main goal of this online platform is to help restaurants on a global scale to optimize their occupancy rates and profitability. Boer is looking forward to 2018 because the company is planning to expand in five cities in the United Kingdom and in other cities in the Philippines
With reports from Marga Bellosillo, The Manila Times.
Photos from: BigDish Facebook