Competitive Philippine retail marketplace requires “omni-presence” that can be achieved through digital transformation
With the disruption of the brick-and-mortar retail operations, e-commerce is the next big thing to the competitive Philippine marketplace in retail industry. During the recently held JDA Day entitled “The Next Gamer Changer: Optimizing Supply Chain Planning and Logistics,” it brought together supply chain practitioners and leaders from verticals such as manufacturing, retail, wholesalers/distribution and transportation and logistics.
The event discussed the digital supply chain in the Philippine market led by Vishal Dhawan, Vice President, Sales, ASEAN & India as he shared insights on the new supply chain imperative to expand beyond traditional models.
Rosemarie Ong, COO of Wilcon Depot shares her experience about switching to digital. According to her, the adoption is indeed crucial for the business, focused on home improvement retail. Equipping Wilcon Stores with tablets allowed to appeal customers by showing how items could look realistically at a touch of a hand.
Constantin Robertz, the managing director of Zalora Philippines, shares his insights in e-Commerce and omni-channel retail. He elucidated how platforms like Zalora enable brands to connect with consumers making brands ‘omni-present’, maximizing the digital platform to complement the customer demands in the competitive Philippine retail marketplace. He also shared that Philippine E-commerce of physical goods alone is forecasted to grow 16x over the next 10 years.
It’s the ever-changing consumer behavior that lead these industries to an enormous digital transformation.
“Digital is a way of doing things,” Amit Bagga Regional vice president, Asia Pacific JDA Software added. “It’s having all the right technologies integrated altogether, gathering all these data and making sense out of it.
As demand changes every day, these industries have to deliver to its customers seamlessly by providing the right inventories at the right occasions.
With the influx of data, having the right solutions will pave the way into fulfilling the brand’s promise and provide maximum customer satisfaction.
Both Amit Bagga and John Boe, director of consulting services of Genie Technologies, Inc., shared their insights on market shifts in business needs, technology disruptions, and foundations required to deliver excellent customer service.
“Through JDA solutions, store operations, category management, retail planning, intelligent fulfillment, and manufacturing planning, we basically connect with our providers and become decision-makers optimizing data while improving productivity and efficiency for your business,” said Amit Bagga.
“As more and more companies lean towards digitization, the forces of these changes make it imperative to follow suit. The stage of business maturity, the investment of priorities and commitment from management play a big role in how they can quickly leapfrog the competition,” said Vishal Dhawan.
Genie Technologies Inc. is one of the main sponsors of JDA Day (also recently awarded the ‘2016 JDA Partner of the Year” for APAC) along with Strategic Synergy Inc., and Dematic.
Genie Technologies Inc. is also an accredited reseller of JDA software solutions. Over the years, the company has established itself as the leading retail management software solution provider for retail customers in the Philippines. It has provided end-to-end retail and financial solutions to a growing list of highly satisfied clientele with its proven expertise across retail, supply chain, and financial verticals and categories. It ensures the provision of a comprehensive, fully integrated, industry-proven business solution to maximize its clients’ business growth, proven by the successful implementation of several projects, not just in the retail industry, but in various industries as well.
For more details, visit www.gti.com.ph.