MANILA, Philippines – The Department of Tourism (DOT) remains to its “It’s More Fun in the Philippines” slogan, with a family-focused theme.
The DOT aired the first TV commercial for its new ad campaign on Wednesday, January 25, and it touches on one of the most important components of Filipino society – family.
Tourism Secretary Wanda Teo said that while they stuck to the “It’s More Fun in the Philippines” slogan, they decided to level it up by focusing on the traits of the Filipino people.
This was done upon the suggestion of United Nations World Tourism Organization (UNWTO) Secretary-General Taleb Rifai, who said the slogan should answer why it’s more fun in the country.
“Everybody has beaches. You can go shopping, you can eat anywhere in all places. But it’s the Filipinos. You are different and you have to show that. And so we focused on that,” Teo shared.
The TVC will be telecast during the Miss Universe pageant on Monday, January 30.
With reports from Rappler.com