Team Kramer meet-and-greet at the Red Ribbon Flagship store, Photo by Dale Villanueva, MNLtoday.ph
Red Ribbon’s celebrity family brand ambassador, Team Kramer, recently treated customers to a meet-and-greet fans day at the bakeshop’s flagship store located at the Building A of SM Megamall, Mandaluyong City.
More than a hundred Red Ribbon customers lined up to meet and have their photos taken with the celebrity couple, Doug and Cheska Kramer, together with their kids—Kendra, Scarlett, and Gavin.
Sweet moments at Red Ribbon Flagship store, Photo by Dale Villanueva, MNLtoday.ph
“We had a great time doing the meet-and-greet activity, especially the kids. Kendra, Scarlett, and Gavin enjoyed being here at the Red Ribbon flagship store to meet our fans,” said Chesca Kramer.
During the said event, Doug and Chesca also shared their favorite Red Ribbon products with the customers. “Red Ribbon products are our family’s all-time favorite. We always have them, even during our simplest occasions because they are perfect for making moments with the family even more special and memorable,” said Doug Kramer.
The Kramer family with the Red Ribbon Crew, Photo by Dale Villanueva, MNLtoday.ph
Apart from the store’s sweet treats, Doug also mentioned another thing that they like about the store, “[We] also love all of its exclusive features, which makes it different from all of the Red Ribbon stores that we’ve visited.”
As the first of its kind, the Red Ribbon Flagship store highlights four unique features not present in any of its other branches. The first feature is the oversized Art Installation showcasing one of Red Ribbon’s signature cakes—the Red Ribbon Black Forest. The feature gives an immediate visual experience of its cream and cherry chocolate indulgence to customers who enter the store.
Doug and Cheska sweet moments at the Red Ribbon Baking Area, Photo by Dale Villanueva, MNLtoday.ph
The second feature is the In-house Baking Area located at the right side of the storefront. Here, customers are treated to the sight and aroma of selected freshly baked Red Ribbon delights topped with special decorations.
The flagship store also has a Huddle Area intended for customer bonding as well as fostering community building through workshops and activities. This area also encourages family and friends to create and experience sweet and memorable moments even outside their home.
Team Kramer at the Ribboning area, Photo by Dale Villanueva, MNLtoday.ph
Lastly, customers can now personalize the experience of bringing home a Red Ribbon product by allowing them to put their own touch on the Red Ribbon box at the Ribboning Area. Through this feature, customers can decorate it with more colorful ribbons aside from the signature red ribbons.
Aside from these features, the flagship store also has an augmented reality app—the Sweet Moments at Red Ribbon. By using this, visitors can take photos of themselves together with some Red Ribbon iconic elements. It also has a digital board game, which can only be acquired and played in the Huddle Area. It can now be downloaded online through Google Play and iOS.
Father and son bonding at the Red Ribbon Flagship Store, Photo by Dale Villanueva, MNLtoday.ph
“We are happy to share this meet-and-greet event with the Kramer family and their fans. Our store is designed with the intention of giving a more enjoyable experience to our loyal customers through its facilities and these kinds of activities. Expect that more of these events will happen here at the Red Ribbon flagship store in the future,” said Ned Bandojo, Head of Marketing of Red Ribbon.
Red Ribbon started as a small bakeshop in Timog Avenue in Quezon City. It further expanded into a proudly Filipino-owned business that has taken part in every Filipino family’s special moments. To date, the bakeshop has around 400 branches nationwide, growing to become a hub where everyone is welcome to make sweeter moments found in every slice of its many sweet and delicious offerings.
To know more about Red Ribbon’s many sweet delights, visit the Red Ribbon Website.
